A fresh face - Chess


A fresh face


Chess Wise grows. To help us with this growth, Joost Toornendstarted this week in the role of senior marketer. Joost was born and raised in Haarlem and has a broad background in branding, marketing and communication. Before Joost started his role at Chess he worked for several companies in the international marketing & communication world. « Chess is a very cool company with lots of technical expertise, well-designed products and fantastic partners. My challenge will be to translate all the complicated technologies to easy-to-understand stories. » Joost says. « I’m looking forward to promote on the adoption of connected LED together with colleagues and partners. »


No time for an easy start. We officially started our rebranding to bring Chess Wise to the next level. Our rebranding will include a new tone-of-voice, new ways of communication and a brand new website. We will tell more about this in a special update.