A fresh face - Chess


A fresh face


Chess Wise grows. To help us with this growth, Joost Toornendstarted this week in the role of senior marketer. Joost was born and raised in Haarlem and has a broad background in branding, marketing and communication. Before Joost started his role at Chess he worked for several companies in the international marketing & communication world. “Chess is a very cool company with lots of technical expertise, well-designed products and fantastic partners. My challenge will be to translate all the complicated technologies to easy-to-understand stories.” Joost says. “I’m looking forward to promote on the adoption of connected LED together with colleagues and partners.”


No time for an easy start. We officially started our rebranding to bring Chess Wise to the next level. Our rebranding will include a new tone-of-voice, new ways of communication and a brand new website. We will tell more about this in a special update.